As the glass packaging industry, which is closely related to the cosmetics industry, with the rapid development of the cosmetics industry, it will certainly bring about the prosperity and development of the “vial bottle” manufacturing industry. This is evident from the development of the glass packaging industry in the foreign cosmetics industry. Judging from the ambitious expansion plans of some foreign glass manufacturers, brutal competition is on our side and will certainly affect the glass packaging industry in the domestic cosmetics industry. For the glass makers in the domestic cosmetics industry, instead of "repairing the dead," why not build a solid defense line now and keep the one that belongs to them?

 

The past and present of the glass packaging industry

 

After years of difficult and slow growth and competition with other materials, the glass packaging industry is now bottoming out and regaining its former glory. In recent years, the growth rate of the glass packaging industry in the cosmetic crystal market is only 2%. The reason for its slow growth rate is due to the competition from other materials and the slowdown in the global economic growth, but now it seems that there has been a trend of improvement. On the positive side, glass manufacturers benefit from the rapid growth of high-end skin care products and the large demand for glass products. In addition, glass manufacturers are seeking opportunities from emerging markets and constantly updating their production processes.

 

In fact, on the whole, although there are competing materials in the professional line and perfume market, the glass manufacturers are still optimistic about the prospects of the glass packaging industry and have not shown any lack of confidence. Many people believe that these competing packaging materials cannot be compared with glass products in attracting customers and displaying brands and crystal positions. BuShed Lingenberg, Head of Marketing and External Liaison at the Gerresheimer Group (Glass Manufacturer), said: "Perhaps countries have different preferences for glass products, but France, which dominates the cosmetics industry, is not so eager to accept plastic products." However, chemical materials are The cosmetics market is not without a foothold. In the United States, DuPont and Eastman Chemicals manufacture products that share the same weight as glass products and feel like glass. Some of these products have entered the perfume market. But Patrick Etahaubkrd, the Italian company’s North American head of North America, doubts that plastic products can compete with glass products. She believes: “The competition we really see is the outer packaging of products. Plastics manufacturers think customers will like their packaging style.”

 

Glass packaging industry opens up new markets

 

Developing new markets will undoubtedly allow the glass packaging industry to develop. For example, Sain Gobain Desjongueres (SGD) is a company seeking international development. It has established several companies in Europe and the Americas. The company has a large market share in the world. .

 

However, the company also encountered considerable difficulties two years ago, leading the leadership to decide to close a batch of glass furnaces. SGD is now preparing to develop itself for emerging markets. These markets include not only markets that it has already covered, such as Brazil, but also markets that have not yet entered, such as Eastern Europe and Asia. SGD marketing director, Therry LeGoff, said: "Because major brands are expanding new customers in the region, these brands also need glass suppliers."

 

Simply put, no matter if they are suppliers or manufacturers, they must seek new customers when expanding into new markets. Therefore, glass manufacturers are no exception. Many people still believe that in the West, glass manufacturers have advantages in glass products. However, they insisted that the quality of the glass products sold on the Chinese market was worse than on the European market. However, this advantage cannot be maintained forever. Therefore, Western glass manufacturers are now analyzing the competitive pressures that they will face in the Chinese market.

 

Asia is a market that Gerresheimer has not yet set foot in, but German companies will never shift their attention away from Asia. Lin-genberg firmly believes: "To succeed today, you must take a truly global approach."

 

For glass manufacturers, innovation stimulates demand

 

In the glass packaging industry, innovation is the key to bringing new business. For Bormioli Luigi (BL), the most recent success has benefited from the continuous focus on resources for product development and development. In order to produce perfume bottles with glass stoppers, the company improved the production of machinery and equipment and also reduced the production costs. Last year, the company was the United States Bond NO. 9 and France, the national Cartier perfume company to create a new type of perfume bottle; another development project is to do a comprehensive decoration around the glass bottle, this new process allows manufacturers to produce multi-sided glass bottles, do not have to Only one face was etched as before. In fact, Etchaubard pointed out that this kind of production process is very novel and no similar product can be found on the market. He also commented: "The new technology is always very important, we always find ways to show our products. In every 10 ideas we have, one idea can be implemented." BL also appeared With strong growth momentum, it is estimated that its business volume has increased by 15% in recent years. The company is now building a new glass melting furnace in Italy.

 

At the same time, there are reports that Spain has a small glass manufacturer named A1-glass, whose glass containers have annual sales of 6 million U.S. dollars, of which 2 million U.S. dollars are created by semi-automatic equipment that produces 1,500 glass products for 8 hours. The $4 million is created by automatic equipment that can produce 200,000 sets of products each day. Albert, the company’s marketing manager, commented: “Two years ago, sales fell, but the overall situation improved a lot a couple of months ago. There are new orders every day. Things are often like this, business is good and bad, never It will be immutable."

 

Influenced by a company called "Rosier" Times, Alelas. Spending on the purchase of a new automatic blowing machine, the company used this new technology to design a flower-like perfume bottle for French Makeup Crystals. In this way, Albert predicts that as customers learn about this new technology, they will love this type of perfume bottle.

 

With the continuous deepening of technological innovation, innovation as a factor to promote the development of the market, for cosmetics and professional products, its development prospects are very optimistic, the same for the glass packaging industry is also very promising.